Our Brand

The future belongs to those who see what changes lay ahead.
We've got to seize the future, and make it ours.
The future must go into the brand.

Troika is ready for a new epoch.

Our brand has been reborn!

The Troika team, now 17 years old, has built a successful business and a successful Brand. However, unless we keep with the times, even our glorious past cannot guarantee the future. Every day we see the world around us changing. The time has come for us to be decisive. Only that way can we stay among the market avant-garde.

What for, why now?

The need to work on our brand arose out of many different changes—changes in the company, changes on the market, and changes in the world. We realized that our old image fell short of our new strategy, one that envisages Troika as a global player in the complex, fast-changing world. After all, new logos are based upon internal changes and a company’s new vision and strategic priorities.

Introducing Troika's new image with a bang, we hope to demonstrate our desire for change and our willingness to create and take charge.

We have changed the brand without changing our stand.

All we did was adjust the mode of expression.

The new brand-platform is a fresh take on Troika’s traditional values, with the modern feeling that imbued the Troika brand with new strength and XXI century energy.