Our Brand

Bright, dynamic, bold, decisive… A unique design, unlike any other. It has its own history – Troika's history.

A new, modern approach to visual brand identification. This is the world's first dynamic logo! The time of simple, 2-dimensional forms is gradually sinking into the past. Corporate communications are switching over to virtual reality. In virtual space, our logo is 3-dimensional. It is dynamic. It is constantly in movement. Just like we are. The printed version is always different too, even on your business cards.

Troika's Pattern shows connecting lines, which are meant to represent the many different levels and poles of interactions, processes, and communications between people in this complex and fast-changing world. In this world, Troika acts as the connecting link, finding the appropriate solutions in complex interactions.

The color solution in RGB (this system of primary colors – red, green, and blue – is the basis of all color combinations in the technology sphere – the three colored triangles signify the solutions that we offer our clients – be they clients of Investment Banking & Global Markets (blue), Private Banking clients (green), or Personal Investments clients (red).

"Troika" and "Dialog" We are known by our clients and employers as Troika. It is what people call us. It is our name. We gave the word "Dialog" a special place – a numerical exponent: Troika to the Dialog.

The logo is a work of art, inspired by the Russian Avant-Garde, the movement at the core of all modern art. The resemblance is no coincidence. Troika, a permanent part of the market's avante-garde, has always handled its business as a form of high art. Everything we do is cutting-edge.